I would say my best selling bourbon of this year was Jefferson Presidential Select 17yr Bourbon. The blockbuster sales were based on the 96pt score from the Malt Advocate and the fact that the barrels were from one of the last years Stitzel-Weller produced whiskey. The original release price was $90/bottle, but in August we got a special price on my distributors remaining cases and put them on sale for $64.99/bottle. I was told this was the last of the cases and no more would be available. They sold quickly.
Well, never say never because I just got more cases. How does this happen? It’s a very simple explanation. Another State, I’m not sure which one, didn’t do a very good job of selling their allocation of Jefferson 17yr. As a result, the company that owns Jefferson, Castle Brands, sent the cases to a market that is sure to sell it. That State would be New Jersey and a little more specifically, Shoppers Vineyard. So, once again, I’m going to be putting these remaining cases on sale for $64.99/bottle. This is definitely a collectors item, folks. I had a lot of customers who missed out on the original promotion, so now you get a second chance. Make it count.
Please take a moment to check out my:
NEW Video Report on Jefferson Presidential Select 17yr